Signpost India Secures ₹450 Crore Outdoor Advertising Rights Under Kolkata Streetscape Renaissance Project

Kolkata is set to witness a major transformation in its urban visual landscape as Signpost India has secured exclusive outdoor advertising rights under the ambitious Kolkata Streetscape Renaissance Project. The agreement, signed with the Kolkata Municipal Corporation, marks a significant step toward modernizing the city’s streets and enhancing public infrastructure through a Public-Private Partnership (PPP) model.

The contract spans a 10-year concession period, extendable by an additional two years, and is expected to generate approximately ₹450 crore in gross advertising revenue over its tenure. The project covers some of the city’s busiest commercial and cultural corridors, aiming to create a more organized, aesthetically appealing, and technologically upgraded streetscape.

A Step Towards a Modern Urban Experience

The initiative goes beyond advertising revenue. It is part of a broader effort to reimagine Kolkata’s public spaces by integrating structured outdoor media infrastructure with improved urban design. The redevelopment is expected to introduce standardized advertising formats, upgraded street elements, and better-managed public spaces that align with global urban standards.

With the growing shift toward smart-city solutions, the project also opens the door for advanced digital outdoor advertising. Residents and visitors can likely expect modern digital display boards and dynamic communication formats gradually replacing traditional hoardings, enhancing both visual appeal and information dissemination across key city zones.

Economic and Urban Impact

Projects like the Kolkata Streetscape Renaissance initiative demonstrate how infrastructure development and private-sector participation can work together to drive urban renewal. Apart from generating significant revenue, the initiative is expected to improve city branding, attract businesses, and create a more vibrant streetscape experience.

As Kolkata continues to evolve as a major commercial and cultural hub, such modernization efforts highlight the city’s move toward a cleaner, smarter, and more contemporary urban environment while preserving its iconic character.

The coming years could redefine how citizens experience Kolkata’s streets, blending heritage with technology and transforming everyday public spaces into dynamic urban corridors.