Kolkata-Based ROSADA Secures ₹1.25 Crore Deal on Shark Tank India Season 5

Main Article
Thu, Feb 19, 12:39 AM IST

Kolkata continues to strengthen its presence on India’s entrepreneurial map as homegrown luxury kids’ brand ROSADA secured a major investment on Shark Tank India Season 5, raising ₹1.25 crore at a valuation of ₹25 crore. The achievement marks another proud milestone for the city’s growing startup ecosystem and highlights the rise of premium, design-led brands emerging from Eastern India.

 

Founded in 2014 in Kolkata by Shalu Agarwal, and co-led by Bhupesh Agarwal, ROSADA began as a small home-based venture driven by creativity and a passion for personalised gifting. Over the years, the brand has evolved into a recognised name in the luxury children’s products segment, offering handmade and customised items that combine craftsmanship with emotional value.

 

A Make-in-India Brand Built on Craftsmanship

 

ROSADA is a 100% Make-in-India brand specialising in personalised baby and kids’ products. Its portfolio includes customised school bags, name hangings, bedsheets, nursery décor, and curated gifting solutions designed to create memorable childhood experiences.

 

Each product is handcrafted with a focus on quality, aesthetics, and individuality, reflecting a growing consumer preference for personalised and meaningful gifting. By blending creativity with skilled craftsmanship, the brand has positioned itself in the premium segment of the children’s lifestyle market.
 

The Shark Tank Deal

 

During their appearance on the show, the founders pitched their vision of building a luxury kids’ brand rooted in Indian manufacturing and design innovation.

 

Deal Highlights:

 

  • Ask: ₹1.25 crore for 4% equity
  • Final Deal: ₹1.25 crore for 5% equity plus 2% royalty until ₹1.25 crore is recovered
  • Investors: Aman Gupta, Namita Thapar, and Ritesh Agarwal

 

The investment not only provides capital for expansion but also strategic mentorship from some of India’s leading entrepreneurs, opening new opportunities for scale, brand visibility, and national growth.

 

From Home Venture to National Recognition

 

What started as a passion-driven initiative has grown into a premium gifting brand trusted by parents across India. ROSADA’s journey reflects how small, creative ideas, when backed by consistency and quality, can evolve into scalable businesses.

 

The brand’s success also underscores a broader trend: consumers increasingly value products that carry emotional storytelling, sustainability, and authenticity alongside functionality.

 

Kolkata’s Growing Startup Momentum

 

ROSADA’s success adds to a rising list of startups from Kolkata gaining national recognition. The city, traditionally known for its cultural and intellectual heritage, is steadily emerging as a hub for entrepreneurship, creative businesses, and direct-to-consumer brands.

 

As more founders build innovative ventures from Kolkata, stories like ROSADA demonstrate that world-class brands can grow from local roots while competing on a national stage.

 

From a homegrown idea to a Shark Tank-backed brand, ROSADA’s journey stands as an inspiring reminder that creativity, craftsmanship, and perseverance can transform passion into a thriving enterprise, one handmade product at a time.