Durga Puja 2025 Ends with a ₹50,000 Crore Boost to Bengal’s Economy! ✨

Main Article
Sat, Oct 04, 01:01 AM IST

As the city streets return to their everyday rhythm and pandals begin to dismantle, the numbers reveal the true scale of Bengal’s biggest festival—Durga Puja 2025 has powered the state’s economy with a staggering ₹46,000–₹50,000 crore boost, marking a 10–15% growth over last year.

 

After the slowdown of 2024, this year’s rebound was fueled by buoyant corporate sponsorships, healthy retail footfalls, rising consumer spending, and a wave of festive optimism.

 

Key Highlights from the 2025 Puja Economy:

 

  • Corporate Sponsorships: Increased by nearly 15%, with many puja committees hiking their rates.
  • Retail & Mall Sales: Jewellery sales rose 25%, apparel 22%, footwear 20%, and F&B 18%.
  • Automobiles & White Goods: Strong festive bookings supported by GST cuts and financing schemes.
  • E-Commerce Growth: Online sales jumped 23–25% YoY, led by premium smartphones and TVs.
  • Power Consumption: Demand touched nearly 12,050 MW, far higher than last year’s peak of 9,912 MW.

 

But the festival’s economic glow was not shared equally. While malls, organised retail, and e-commerce platforms celebrated a record-breaking season, hawkers and small traders struggled, losing nearly 40% of their income as consumer spending shifted online. Heavy rain in Kolkata just before the festival also worsened their losses.

 

Still, Durga Puja remains much more than a celebration of art and culture—it is Bengal’s greatest economic engine, recognised globally by UNESCO as an Intangible Cultural Heritage of Humanity.

 

As Maa Durga returns to Kailash, Bengal is left with the reminder that this festival is not just about devotion and joy, but also about driving prosperity.

 

Durga Puja is over, but its impact on Bengal’s economy continues to shine.