As the city streets return to their everyday rhythm and pandals begin to dismantle, the numbers reveal the true scale of Bengal’s biggest festival—Durga Puja 2025 has powered the state’s economy with a staggering ₹46,000–₹50,000 crore boost, marking a 10–15% growth over last year.
After the slowdown of 2024, this year’s rebound was fueled by buoyant corporate sponsorships, healthy retail footfalls, rising consumer spending, and a wave of festive optimism.
But the festival’s economic glow was not shared equally. While malls, organised retail, and e-commerce platforms celebrated a record-breaking season, hawkers and small traders struggled, losing nearly 40% of their income as consumer spending shifted online. Heavy rain in Kolkata just before the festival also worsened their losses.
Still, Durga Puja remains much more than a celebration of art and culture—it is Bengal’s greatest economic engine, recognised globally by UNESCO as an Intangible Cultural Heritage of Humanity.
As Maa Durga returns to Kailash, Bengal is left with the reminder that this festival is not just about devotion and joy, but also about driving prosperity.
Durga Puja is over, but its impact on Bengal’s economy continues to shine.