Kolkata’s Yellow Taxis Return as Moving Art to Celebrate 40 Years of Asian Paints Sharad Shamman

Kolkata’s yellow taxis have long been more than just a mode of transport. They are living archives of the city—each dent, scratch, and worn-out seat carrying countless untold stories. Now, these icons are set to make a grand return, reimagined as vibrant canvases on wheels.

As Asian Paints Sharad Shamman completes 40 glorious years in 2025, the brand has launched a unique initiative titled “Cholte Cholte 40.” To mark this milestone, 40 yellow taxis have been transformed into works of art, each embodying the cultural essence of a decade gone by.

These taxis, painted with themes inspired by Kolkata’s evolving traditions, creativity, and festive spirit, will roam the city streets—turning every ride into a moving exhibition. It’s a celebration that beautifully ties together Kolkata’s artistic heritage with its enduring symbols of nostalgia.

Since 1985, Asian Paints Sharad Shamman has been honouring the most innovative and artistic Durga Puja pandals across the city. With “Cholte Cholte 40,” the celebration extends beyond the puja pandals, touching the very heartbeat of Kolkata—its taxis.

A brilliant initiative that truly captures the essence of the City of Joy. Kudos to Team Asian Paints for keeping Kolkata’s cultural legacy alive in such a creative way!

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