Chandannagar Eyes Global Tourism Through Jagaddhatri Pujo

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Thu, Nov 12, 01:10 AM IST • 2 min read

Chandannagar’s iconic Jagaddhatri Pujo is set to receive a major boost as the West Bengal government has granted the festival State Festival status and allocated an initial ₹5 crore towards improving celebrations and beautifying the town. The move is expected to strengthen Chandannagar’s position as a prominent cultural tourism destination and bring its unique heritage to a wider audience.

Chief Minister Suvendu Adhikari is expected to inaugurate this year’s festivities on November 13 through a special light-and-sound programme. The state government has also assured additional financial support if required.

Over 190 Puja Committees Drive Local Economy

Jagaddhatri Pujo is one of Chandannagar’s most significant cultural celebrations, with more than 190 puja committees participating every year. Beyond its religious and cultural significance, the festival generates substantial economic activity across the region.

Artisans, idol-makers, decorators, lighting technicians, transport workers and local businesses benefit from the annual celebrations. The festival also provides opportunities for traditional craftsmen and the local creative industry.

Chandannagar’s Heritage and Tourism Potential

Chandannagar has nearly 24 heritage sites and is widely recognised for its distinctive lighting industry. Its French colonial heritage, architectural landmarks and elaborate Jagaddhatri Pujo celebrations give the town a unique identity within West Bengal’s tourism landscape.

Historians and heritage observers have highlighted the importance of improving road connectivity, conserving heritage structures and developing tourism infrastructure to attract more visitors.

The State Festival recognition and initial ₹5 crore allocation could provide fresh momentum to these efforts, helping Chandannagar build a stronger tourism ecosystem while supporting local livelihoods.

With greater investment in heritage conservation and visitor infrastructure, Jagaddhatri Pujo could become an important platform for showcasing Chandannagar’s cultural identity to audiences across India and internationally.