Kolkata-Based Startup NowPurchase Raises ₹80 Crore Led by Bajaj Finserv

Kolkata-based B2B startup NowPurchase has raised ₹80 crore in a fresh funding round led by Bajaj Finserv, through Bajaj Alternate Investment Management. This marks a significant milestone not just for the company, but also for Kolkata’s fast-evolving startup ecosystem.
 

The round witnessed continued support from existing investors including Info Edge Ventures, Orios Venture Partners, Real Ispat Group, and VC Grid. Additionally, prominent individuals such as Shikhar Raj, Madhur Gupta (Promoter & Director, Lloyds Group), and Professor Kartik Hosanagar participated in the funding round.

Driving Transformation in Manufacturing & Supply Chain
 

NowPurchase operates in the manufacturing-tech space, focusing on digitising raw material procurement for industries. At a time when manufacturing and supply chains are undergoing rapid transformation, platforms like NowPurchase are enabling businesses to make smarter, faster, and more data-driven decisions.
 

The shift from traditional, relationship-based procurement to technology-led systems is becoming increasingly evident across industries. With growing adoption of digital tools, supply chains are becoming more efficient, transparent, and scalable.
 

A Positive Signal for Kolkata’s Startup Growth
 

This funding round highlights the growing momentum of Kolkata’s startup ecosystem across emerging sectors. The city, traditionally known for its strengths in culture and services, is now steadily establishing itself as a hub for innovation-led businesses as well.
 

Startups like NowPurchase are playing a key role in this transition, building scalable solutions, attracting institutional capital, and putting Kolkata on the national startup map.
 

Looking Ahead
 

With fresh capital and strong investor backing, NowPurchase is expected to scale its operations, enhance its technology platform, and expand its footprint across industries.
 

As India’s manufacturing sector continues to evolve, companies like NowPurchase are well-positioned to lead the next phase of growth, powered by data, efficiency, and digital transformation.